Shopodex Site Administration

Once you have met with the Shopodex Team and selected a site design, the next steps are determining the precise layout of your website and coordinating with your Shopodex Admin to set everything up. At this phase, you will discuss the following questions. What options do you want to be offered in your website’s navigation? What are your main categories, product types and featured products? What are your main landing pages and what is their overall tone and message?

The Shopodex Marketing team will listen and interpret your ideas helping to bring your vision to life. We will help you establish the best layout in accordance with your company values, customer base and unique marketing brand. We will also decide what tasks you want Shopodex to complete vs what you would like to provide yourself in terms of content, imagery and setup.   

Up to date and SEO rich content is crucial to the marketability and success of your website. During this phase Shopodex will begin to input the website content and imagery into the Shopodex CMS. If you already have the content written and the imagery selected it can be as simple as sending it to your Shopodex Admin so they can upload into the CMS.

Otherwise, Shopodex content writers are more than happy to write the content for you. Writing content and procuring imagery can be time consuming and complicated. Shopodex Admins are trained in locating, sizing, and optimizing website images as well as analyzing and proofreading content to ensure success with internet searches. As the admins post your content and imagery, they will coordinate checkpoints to review the progress with you where you can advise any edits or changes. 

Landing pages are an excellent opportunity to reach your target base with your company’s message, and to entice your prospects with the many facets and services of your company. Shopodex Admins are skilled at ensuring your landing pages are compelling to read, convey your brand message and rank well with all the major search engines such as Google and Bing. After the landing pages have been written, the Shopodex Admins will input the pages into the CMS.

The Admins start with the page titles, tags, keywords and social images and then lay out the content and imagery using the various Shopodex CMS tools, making sure everything is appealing to look at and in accordance with your vision. The Admin will present you with a rough version so you can review the progress and advise any revisions. Once revisions have been made you will be promptly notified and asked for feedback until the pages are the way you want them.  

After your website layout has been established, and your home page and landing pages are setup, the Shopodex Admins can begin to input your products into the CMS. Product marketing is an art form unto itself. High res images from different angles, and well written, compelling content are important for a visually aesthetic presentation that ranks high in Google searches. The more information that can be provided on a product the better.

Your Shopodex Admin will write content, procure, size and upload the product images and enter all relevant pricing information into the price grid. This includes product size, color, weight and other important product attributes that consumers will want to know about before making a purchase. This information is valuable not only in acquiring sales but also in getting requests for quotes which are excellent opportunities to get interested buyers on the phone. 

After your site is live Shopodex will submit your sitemap to Google and Bing and use Google Analytics to analyze your SEO performance. Google Analytics has numerous reports and tools for enhancing and modifying SEO. The Shopodex team will ensure Google is crawling and indexing your site and correct any errors if need be. We will also do broken link checks to make sure all links on the site are working perfectly.

Search Engine Optimization is an ongoing process and it can take some time to establish your site. The Shopodex team are experts in making sure your site is highly optimized before it goes live, as well as helping it to stabilize, and slowly grow over time. The Shopodex team will continually suggest new areas that can be targeted for enhancement, such as writing new content, creating new landing pages, adding more products and blogging on a regular basis.  

Once your website has been set up and launched, your Shopodex Admin can create campaign blasts for you, utilizing the thousands of contacts already available in the Shopodex CRM. The Admins will add contacts with business types related to your company and craft blasts to help obtain more clients. The email marketing tool is an effective way to provide your potential customers with up to date information on your promotions or to keep in touch with existing clients.

At this point, it is good to schedule regular meetings with your admin for updates and brainstorming sessions. Your SDX admins are always available for you to assist in your website’s progress. Simply reach out to discuss new products, new marketing strategies, changes in content, view up to date metrics on your sales performance and email blasts, and get answers to any other questions you may have. We are here to make it easy for you.